Effective Strategic Management

Strategic management is the ongoing planning, monitoring, analysis and assessment of all the necessities an organization needs to meet its goals and objectives. Changes in business environments will require organizations to constantly assess their strategies in order to strive for success.

The term ‘Strategic Management’ is used to denote a branch of Management concerning; the development of strategic vision, setting out objectives, formulating and implementing strategies, and introducing corrective measures for any deviations to reach the organization’s strategic intent. It has two objectives: 

1. To gain competitive advantage, with an aim of outperforming the competitors, to achieve dominance over the market.
2. To act as a guide to the organization to help in surviving the changes in the business environment.
3. Management is responsible for monitoring the external environment closely enough to know when to initiate strategy change. They have to know the business and organization well enough to know what kind of changes to initiate. In conclusion, the fundamentals of strategic management are needed to drive the whole approach to managing organizations.

After completion of this program, participants will be able to:
* Understand the concept and crux of strategic management
* Formulate vision, mission and core values to set strategic objectives
* Conduct comprehensive internal and external situation analyses
* Craft corporate, business, functional and operations strategies as well as prepare strategic courses of actions
* Develop the required strategy implementation support systems & resources, and lead the implementation of strategic plans

Certificate of completion (supplied by PasarTrainer)

Training Material

Topics covered in this module: 

•        Determining the required strategic budgets

In this module, participants will learn to develop strategic budget. 

Module 7: Developing Strategic Budget 

Topics covered in this module: 

•        Identifying and evaluating strategy alternatives

•        Choosing the most appropriate strategy

In this module, participants will learn to set up strategy. 

Module 4: Setting Up Strategy 

The test will be conducted through Google Forms 

A multiple-choice test to assess the participants' proficiency level prior to enrolling in the training program.

Pre-Test (20 Questions - Closed book) 

A group case study where participants are asked to practice strategic management. 

Exercise: Setting Up Strategy  

Topics covered in this module: 

•        The 5W&H of strategic management

•        Formulating vision, mission and, core values


This module serves as an introduction to Strategic Management.

Module 1: Introduction to Strategic Management 

A group case study where participants are asked to practice strategic management.

Exercise: Setting Up Budget 

In this module, participants will focus on learning how to develop strategic leadership. 

Module 8: Developing Strategic Leadership 

Topics covered in this module: 

•        Preparing the courses of action to implement the chosen strategy

In this module, participants will learn how to develop an action plan. 

Module 5: Setting Up an Action Plan 

Exercise: Vision, Mission, and Core Values 

In this module, participants will learn about performance management and balanced scorecard. 

Module 9: Performance Management 

Exercise: Setting Up an Action Plan 

In this module, participants will learn how to develop/set Strategic Objectives. 

Module 2: Strategic Objectives 

Topics covered in this module: 

•        Developing an organization capable of executing the strategy

•        Identifying, nurturing and maintaining a strategy supportive organization culture

In this module, participants will learn how to develop an organization. 

Module 6: Developing an Organization 

Exercise: Performance Management 

A group case study where participants are asked to practice strategic management 

Exercise: Strategy Objectives 

Topics covered in this module: 

•        Conducting external situation analysis and pinpointing the Key Success Factors

•        Conducting Internal situation analysis and SWOT analysis

 In this module, participants will learn how to conduct situational analysis. 

Module 3: Situational Analysis 

Exercise: Setting Up Strategy 

The test will be conducted through Google Forms. 

A multiple-choice test to assess the participants' proficiency level after enrolling in the training program.