Trade Marketing for Consumer Electronic

Today the market competition in consumer electronics is very tight and the role of trade (distributor, reseller, and retailer) are more powerful rather than manufacturer. So, the manufacturer (company) has to prepare a better Trade Marketing Plan. Nowadays, the consumer tends to buy the product when they visit the store and have added value i.e. in-store promotion, better display, etc. So a good trade marketing plan will help the company to win the competition. This trade marketing training/workshop will help the team understand the concept and how to develop the plan step by step. It will also help the team in developing the plan.

After completion of this program, participants will be better able to:

• Understand the concept of Trade Marketing and its contribution to company growth

• Understand the role and responsibility of the Trade Marketing Division in the organization

• Understand the framework cycle of Trade Marketing

• Have a capability to develop Trade Marketing Plan