Understand Your Customer with Market Research

The workshop is designed to introduce consumer research with research techniques to provide systematic information about what consumer’s need. Using this information brands can make changes in their products and services, making them more customer-centric thereby increasing customer satisfaction. This will in turn help to boost business. Therefore, the participants will know step by step in doing consumer research and taking to the right direction to gather the insightful information for their marketing strategy.

Program Objective Within the workshop, participants will be shared the step-by-step process in conducting consumer research both with qualitative approach and quantitative. All information they need to know before the research by themselves or by third-party. This will help to plan what kind of approach and methodology they require to answer business objectives and apply the solution to the marketing activities. This also helps them to monitor the portfolio of their brand or product, whether it is already on the right-track or not.