Trade Marketing for Lubricants

Today the market competition in lubricants is very tight and the role of trade (distributor, reseller, and retailer) is more powerful than manufacturer. So, the manufacturer (company) has to prepare a better Trade Marketing Plan. Nowadays consumers tend to buy products when they visit stores and prefer to buy products with added value i.e. in-store promotion, better display, experience, engagement, etc. So, a good trade marketing plan will help the company to win the competition. This Trade Marketing training/workshop will help the team who are involved in developing a Trade Marketing Plan to understand the concept and how to develop the Trade Marketing plan step by step.

After completion of this program, participants will be better knowledgeable and able to:

• Understand the concept and Trade Marketing and the contribution to company growth
• Understand the role and responsibility of the Trade Marketing Division in the organization and relation with other departments mainly the sales division and marketing division
• Understand the framework cycle of Trade Marketing
• Have the capability to develop a Trade Marketing Plan