Overview of Competitive Marketing Strategy

Marketing success is measured by sales performance. To achieve this, an effective marketing strategy is required. A good marketing strategy must be able to leverage a company's competitive advantages sustainably. Furthermore, its contribution to company goals must be accurately measurable. This training program aims to improve the ability to plan and analyze marketing strategies in a competitive environment.

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After the completion of this program, participants will be better able to:

• Understand the role of marketing strategy in an increasingly competitive era
• Analyze the internal and external business environment
• Develop short-term and long-term marketing strategies