Fundamentals of Quantitative Research

The Fundamentals of Qualitative Research course is designed to provide participants with a practical understanding of how quantitative research is utilized to measure, validate and generalize insights from data. This program introduces the core concepts of quantitative research, from selecting appropriate approach and designing a study, to executing data collection and analyzing numerical data.

This course is suitable for both researchers and non-research professionals who want to build a solid foundation in quantitative research and its application in business and strategic contexts.

After completion of this program, participants will be better able to:

• Understand the principles, purpose, and limitations of quantitative research
• Plan a quantitative research study and design a clear and structured questionnaire
• Understand different types of quantitative fieldwork execution
• Understand quantitative data analysis and how to translate findings into valuable insights