Fundamentals of Qualitative Research

The Fundamentals of Qualitative Research course is designed to provide participants with a practical understanding of how qualitative research works from end to end. The program covers the core principles of qualitative research, from defining the right approach and planning an effective study, to executing interviews or discussions and transforming conversations into meaningful insights.

This program is suitable for both aspiring researchers and non-research professionals who want to better understand how qualitative research supports decision-making.

After completion of this program, participants will be better able to:

• Understand the role of qualitative research and identify when and how to use it
• Plan a qualitative study by creating the design and developing recruitment screener and discussion guide
• Apply best practices and practical techniques for moderating interviews and group discussions
• Analyze qualitative data and translate findings into clear, relevant, and actionable insights