B2B Sales Prospecting and Cold Calling

Prospecting is not an easy activity and presumably one of the most hated, if not, most avoided by many sales people. The skill to open the door, build conversation from scratch and earn the trust to be invited to meeting are not naturally come to sales people. They need to be nurtured, trained and practiced on daily basis. It sounds simple yet not easy to do.

This program will equip participants with effective ways to do prospecting. From devising a sales script, cold calling, following up on email and WA to researching your prospect as part of preparation before engaging in any prospecting activities. This program will not only give participants the theory behind every strategy and approach but also practical advises from the trainer more than 15 years experiences in B2B Sales and Complex Business Development career.

After completion of this program, participants will be better able to:

• Do better background research of the prospect business challenges and industry
• Increase the overall pipeline to manage steady flow of new business opportunities
• Determine how to strategically and effectively approach prospects with potentially higher positive response
• Create relevant, sharp and on-point selling script for cold calling, cold emailing and cold WA
• Map the decision making process in the B2B sphere and getting the right decision makers