Marketing Strategy

Certificate of completion (supplied by PasarTrainer)

Training Material

A multiple-choice test to assess the participants' proficiency level prior to enrolling in the training program.

Pre-Test (30 Questions - closed book) 

4.1 Level and types of market segmentation

4.2 Identifying market segments

4.3 Selecting the segmentation strategy

Participants will learn about the different types of market segmentation, and how to select the appropriate strategies to define the target market. 

Chapter 4: Market Segmentation Strategy 

Individual and Group discussion, Q&A 

1.1 Concept of market driven strategy

1.2 Characteristic of market driven strategy

1.3 Classifying capabilities

1.4 Strategy to create value for customers

This module explains about market driven strategy in general. 

Chapter 1: Market Driven Strategy 

5.1 Pivotal role of customer relationship management

5.2 Developing of CRM strategy

5.3 Value creation process

5.4 Ethics and social responsibility in strategic marketing

Participants will learn about the relationship between systems, ethics and social responsibility to the environment. 

Chapter 5: System, Ethic, and Social Responsibility 

2.1 Corporate strategy

2.2 Business strategy

2.3 Marketing strategy

2.4 Marketing strategy process


This module is explains the difference between; Corporate, Business, and Marketing strategy. 

Chapter 2: Corporate, Business, and Marketing Strategy 

A multiple-choice test to assess the participants' proficiency level after enrolling in the training program.

Post-Test (30 Questions - closed book) 

3.1 Defining and analyzing product markets

3.2 Defining and analyzing end users

3.3 Analyzing competition

3.4 Market size estimation

Participants will learn about the market, market segmentation and how to determine customer value. 

Chapter 3: Market, Segmentation, and Customer Value 

This program aims to equip participants with the essential knowledge and skills in marketing strategy that would help them to increase sales and gain market share. 