Effective Product Management in Banking Industry

This program is designed to enable participants to understand better effective product management and its application in product management activities in an agile and disruptive banking/financial market environment. The workshop comprehensively covers product management and its implementation in the banking industry.

After attending this training, participants will be able to:

• Understand effective product management in the banking industry

• Uncover customer needs and expectation (Voice of Customer)

• Identify competition through a proper competitor analysis

• Develop product vision, position, and roadmap using product life cycle

• Predict and set up sales target

• Conduct an appropriate strategy on product management

• Manage sales and channels operation distribution

• Measure product management performance

• Sell product proposal to stakeholder