Search Engine Optimization from Zero: Concept & Practice

Today's businesses need to integrate digital marketing into their business strategy. SEO is a digital marketing channel that makes businesses show up when users search for their businesses on the internet.

After completion of this program, participants will be better able to:

• Understand the concept of SEO.

• Find potential keywords for businesses.

• Create a content brief as a guideline to make SEO-friendly content.

• Find technical SEO issues and recommend to fix.

• Develop an Off-Page optimization plan.

• Measure SEO success.