Every brand needs copywriting to persuade the target audience, so they can be interested in the products and services offered. Therefore, brand practitioners such as sales, marketing, CRM, and creatives need to know how to implement good copywriting in various communication channels.

Even more, audiences prefer storytelling content over ads. At this point, knowing the right copywriting strategy is the key to successful brand communication between the company and the audience.

After completion of this program, participants will be better able to:

• Understand the basic and details concept of copywriting in the various media platforms.

• Implement strategic and creative copy formula that suits with brand and target audience.

• Conduct comprehensive copywriting and copyediting in daily operations.

• Set up an appropriate action plan for creative copy improvement.

• Able to develop the skills and mindset needed in creative copywriting.