Creative Marketing: GETTING STARTED

Certificate of completion (supplied by PasarTrainer)

Training Material

• Common misconceptions of Digital Marketing

• What you need to know about digital marketing

• Target persona

• Consumer empathy app

In this module, all participants will be going through what they need to know about digital marketing before jumping into the technical part.

Module 1. INTRODUCTION

• Create your target persona

• Think of a business objective

• Develop your Consumer Empathy App


An exercise for the participants by taking their own brand as an example. This case study is in an assignment form that can either be done on the spot or submit on the day after the training day.

Time To Put It Into Practice

Content Strategy:

- 3 common misconception of content

- How to plan and experiment

- Best practices of creating content



Content Planning:

- Metrics and KPIs

- Best practices and examples



Content Management:

- Content calendar

- Types of content

- Community management



Content Types and Examples:

- Images

- Videos

- Link sharing

- 3rd party content



Community Management:

- Acquisition and content validity

- Crisis management

- Retention and advocacy

Module 2 will elaborate all the technical parts in content strategies that are applicable for participants' brands.

Module 2. CONTENT STRATEGY, PLANNING, MANAGEMENT, AND TYPES

• Platform selection

• Content pillars

• Content strategy

• Content calendar

An exercise for the participants by taking their own brand as an example. It is a quick activity in the middle of the training and the chosen participants are required to present the content calendar.

• Customer journey

• Mechanics building

• Budgeting and tactical spend

• Metrics and ROIs

In this third module, all participants will be learning about the campaign with the purpose of working towards achieving a specific goal, creatively, and over a period of time.

Module 3. CAMPAIGN PLANNING

• Identify one business challenge

• Create a campaign

An exercise for the participants by taking their own brand as an example. It is a quick activity that will be conducted after the Mechanics Building sub-topic is done.

The Digital Marketing: GETTING STARTED talks about the complete guide on how to get on the right track for everyone who would like to start scaling up their brand digitally. Starting from the introduction, content strategies, content management, and campaign planning, all participants will follow this complete guidance to kick-start their digital marketing journey.