Digital Advertising 101

Nowadays, the internet is the backbone of the industry, making it easier than ever to shop online and to turn your business to go digital. But getting started is only half the battle. To keep business stay relevant in digital, you’ll need some kind of digital advertising. Today's digital advertisers require many skills to be successful: design, audience targeting, optimization, analysis, and more.

After completion of this program, participants will be better to:

• Understand the concept and benefit of digital advertising
• Advertise at every stage of the marketing funnel