Digital Advertising 101

Certificate of completion (supplied by PasarTrainer)

Training Material

- Evaluate digital ads performance through Google Analytics & Data Studio


This module explains an overview of digital ads measurement using analytics


Module 3: Digital Ads Measurement 

A multiple-choice test to assess the participants' proficiency level prior to enrolling in the training program.


Pre-Test (10 Questions - Closed Book)

- The understanding of digital advertising 

- The marketing funnel


This module explains an overview of Digital Advertising


Module 1: Digital Advertising Foundation   

Online test and certification from Google Skill Shop


Certification

- Use Kahoot quiz and create gamification


A multiple-choice test to assess the participant's knowledge of basic digital advertising

Quiz 

- Setup Google Ads Search (SEM), Google Display Network (GDN) & Youtube Ads 

- Setup Facebook & Instagram Ads for Awareness, Engagement & Traffic


This module explains an overview of Google Ads & Facebook Ads


Module 2: Google Ads & Facebook Ads Basic

- Create a media plan

- Setup ads account and create a campaign on Google Ads & Facebook Ads


Exercise on create digital ads plan and setup Google & Facebook Ads


Practice

Nowadays, the internet is the backbone of the industry, making it easier than ever to shop online and to turn your business to go digital. But getting started is only half the battle. To keep business stay relevant in digital, you’ll need some kind of digital advertising. Today's digital advertisers require many skills to be successful: design, audience targeting, optimization, analysis, and more.

After completion of this program, participants will be better to:
* Understand the concept and benefit of digital advertising
* Advertise at every stage of the marketing funnel