Online Product Selling with Copywriting	

Certificate of completion (supplied by PasarTrainer)

Training Material

A multiple-choice test to assess the participants' proficiency level prior to enrolling in the training program.


Pre-Test (20 Questions - Closed Book)

1. Definition of copywriting
2. The objective and must-have values of copywriting
3. The importance of product knowledge
4. Understanding your targeted customers
5. Anatomy of copywriting


This module explains the basic things about copywriting and to-do list before creating copywriting


Module 1. Introduction and Preparation of Copywriting

* Personal/group exercise: Preparation of Copywriting
* Presentation: Do presentation on participant's/group selected product, the detail of product knowledge, buyer persona, and promotion platform


Every participant/group decides what product they want to sell using copywriting and create the detail about the product knowledge, buyer persona, and the promotion platform


Case Study  

1. Importance Emotional Selling and Cognitive Bias
2. Strategic thinking of each part of copywriting anatomy
3. Copywriting Formulas


This module explains about the importance of understand your customer deeper, including their emotion and cognitive before crafting copywriting with various formula.


Module 2. Insights, Strategy, and Formula for Copywriting

* Personal/group exercise: Copywriting Strategy
* Presentation: Do presentation on how each participant/group will approach their targeted customers including formula they want to try


Every participant/group decide a strategic approach through their copywriting using emotional selling and cognitive bias and map it out on their promotion plan 


 Case Study

* Personal/group exercise: participants/group crafting the words for each anatomy they made
* Presentate the copywriting to the audience 


Participants/group crafting their copywriting for product (time: 30-45 minutes)


Exercise

1. Error that mostly happened in copywriting and the solutions
2. Copywriting evaluation


This module explains error that often happen in copywriting and how to fix them, inlucing checklist points after you finish your copywriting


Module 3. Copywriting Error and Evaluations 

* Switch between participants/groups to explore and evaluate the copywriting
* Giving feedback to each other


Pairing participants/group then ask them to switch their copywriting to evaluate each other


Case Study

A multiple-choice test to assess the participants' proficiency level after enrolling in the training program.


Post-Test (20 Questions - Closed Book)

Words are always the powerful tools to persuade people to purchase. While the entire world is shifting to digital era, the importance of crafting words for selling product boost up as everything is sold online. This only means one thing: you need to learn copywriting. 

Copywriting has been known as the art of selling product through words. For years, many think copywriting as some sorcery that only copywriters can understand and create. Well, guess what? It's time to break down all the mystery! This class will tell you how to write copywriting, step by step. You will be guided through the preparation, process, until the evaluation of copywriting. So, at the end of the training, we have new copywriters for selling more products of your company. 

After completion of this program, participants will be better able to:
1. Understand the definition, must-have values, and the objective of copywriting
2. Prepare all the materials before creating copy for product selling
3. Create strategy based on buyer persona and human insights
4. Use diverse copywriting formulas for engaging, do marketing and sales 
5. Detect errors and fix their copywriting for better results
