Copywriting & Content Strategy for Boosting Social Media Sales

‘‘If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.’’ – Leo Burnett Copywriting and social media content are two things that are crucial to attracting customers in this digital 5.0 era. The increasing use of information technology as the primary marketing source makes a brand able to change the internet audience as readers who know the information and become loyal buyers of a product. Good copywriting and social media content management skills can help you/company/brand target the right audience and increase sales effectively. The class will be delivered in Bahasa/English according to the participant's preferences

After completing this class, participants will be able to understand:

• Effective copywriting strategies in theory and practice; both for company needs, developing a brand, as well as for upgrading skills learning
• Able to use copywriting for branding and selling needs
• Determine the right social media content according to company branding and target audience
• Combine copywriting skills with content creation
• Apply the creative skills in compiling copywriting, copyediting, and content creation
• Measuring the effectiveness of copy & social media content strategy