Copywriting & Content Strategy for Boosting Social Media Sales

Certificate of completion (supplied by PasarTrainer)

Training Material

* The difference between copywriting and another type of writing (Content Writing & UX Writing)
* The importance and impact of copywriting in selling & branding
* Copywriting formula: AIDA, PAS, FAB
* Element of copywriting
* Copywriting samples (Social media copy, Landing page copy, Ads copy)

An introduction of the essential elements in copywriting.

Module 1: Copywriting Essentials

* Present power points to provide case studies and questions about 'Copywriting Essentials'

To know the participant's understanding of the 'Copywriting Essentials' module.

Interactive Case Study Session

* Target audiences research
* The rule of one in copywriting
* Customer research (surveys, testimony, interview)
* Copywriting formula: AIDA, FAB, PAS

Module 2: Create a Customer - Focused Copy

* The structure & format of copywriting
* How to create a grab attention headline and informative copy
* How to create a compelling copy (for social media, email, ads, & website/blog)
* Copywriting formula application
* B2B & B2C Copy Application

Module 3: Copywriting Practices 

* Group exercise: Create copy for selling a product/services 
* Presentation: The output of the copy

The participant will be divided into groups and challenged to create compelling copy to sell the product/services.

Test - Writing Challenge

* Get to know content management & content strategy for social media
* Golden rules for crafting an effective social media content strategy
* How to determine your content pillar
* Determine the tone of voice
* How to create a content calendar

Module 4: Social Media Content Strategy

* Individual practice to create a social media content and crafting right copywriting to sell the products/service and boosting the content to right target audience

Create a draft of social media content & copywriting practice to boost the content.

Test - Drafting Content & Copywriting Challenge

* Get to know copyediting and proofreading in copywriting
* Measure the effectiveness of copywriting & social media content
* Essentials tools for proofreading & measuring the effectiveness of social media content

Overview of the importance of proofreading and content evaluation achieving KPI/goals determined by brand or company.

Module 4: Proofreading & Content Evaluation

* Practice using HubSpot, Hootsuite, Hemingway App


Practice using proofreading & social media content analytics tools.

Test - Tools Practice

Interactive Q&A sessions to help provide a further understanding of the questions asked by participants.

Q&A Session

‘‘If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.’’ – Leo Burnett
Copywriting and social media content are two things that are crucial to attracting customers in this digital 5.0 era. The increasing use of information technology as the primary marketing source makes a brand able to change the internet audience as readers who know the information and become loyal buyers of a product. Good copywriting and social media content management skills can help you/company/brand target the right audience and increase sales effectively. The class will be delivered in Bahasa/English according to the participant's preferences

After completing this class, participants will be able to understand:
* Effective copywriting strategies in theory and practice; both for company needs, developing a brand, as well as for upgrading skills learning 
* Able to use copywriting for branding and selling needs
* Determine the right social media content according to company branding and target audience 
* Combine copywriting skills with content creation
* Apply the creative skills in compiling copywriting, copyediting, and content creation 
* Measuring the effectiveness of copy & social media content strategy