Copywriting And Proofreading Techniques For Professionals

The job of a copywriter is to write interesting articles so that consumers or potential customers are interested in buying products or using the services offered in your writing.

However, as a copywriter, you are not only required to produce interesting writing but also be able to write without typos, such as product names, foreign terms, excessive spaces, punctuation errors and the like, which are things that must be avoided by a copywriter

As a copywriter, you need to understand and be able to proofread, either manually or using tools, namely the technique of checking the results of writing in an easy and time-consuming way.

For this reason, in the training that we present, you will be taught the basics of writing product or service reviews as well as writing that is able to attract potential customers as well as the practice of making interesting and professional writing so that they can be promoted online or through company promotional media.

Certificate of completion (supplied by PasarTrainer)

Training Material

Test or question about copywriting prior to enrolling in this training.

Pre -Test (20 Questions - Closed Book)

1. Introduction and basic concepts of Copywriting

2. Understand the 5W + 1H method

3. What fields require copywriter services?

This module explains what copywriting is and how to get it started.

Module 1. What Is Copywriting?

- Learn to find sources of product information

- How to write product knowledge

Group exercise (Case Study) where participants are asked to learn to write product reviews.

Case Study

- Overview of some content writing methods

- How to Write Product Content

- How to post pictures in articles

- How to create social media content

- How to create content for a website

- How to choose an image to post in an article

This module explains how to write content according to client's or company's requirements.

Module 2. Basic Techniques For Copywriting

- Proofreading stage

- Tricks to write articles without typos

- How to use proofreading tools

This module will talk about practices and skills in creating product content for websites, social media and blogs.

Module 3. Proofreading Technique

Each participant discusses in groups to create product content, advertise a product, and how to write articles using proofreading techniques.

Test or questions related to this training to see the improvement of the participants in copy writing and proofreading skills.