Content Management & Copywriting

In this era where contents are everything, people who are working in Marketing or Digital Marketing Division are expected to have not only impeccable skills in content creation but also how to manage every content effectively. With content management skills, developing and publishing content can be easier yet more effective. Therefore, it is important to know how to manage content from end to end, including how to create effective and engaging copywriting in content creation.

After completion of this program, participants will be better able to:

• Understand the concept and implementation of content management and copywriting
• Understand the importance of Content Pillar and its implementation in content management
• Understand various content types and formats
• Plan strategic content mapping, day or night
• Understand the implementation of effective copywriting in content creating
• Conduct simple exercise on how to implement effective content management and how to create interesting and engaging copywriting"