Content Management & Copywriting	

In this era where contents are everything, people who are working in Marketing or Digital Marketing Division are expected to have not only impeccable skills in content creation but also how to manage every content effectively. With content management skills, developing and publishing content can be easier yet more effective. Therefore, it is important to know how to manage content from end to end, including how to create effective and engaging copywriting in content creation.

After completion of this program, participants will be better able to:
* Understand the concept and implementation of content management and copywriting
* Understand the importance of Content Pillar and its implementation in content management
* Understand various content types and formats
* Plan strategic content mapping, day or night
* Understand the implementation of effective copywriting in content creating
* Conduct simple exercise on how to implement effective content management and how to create interesting and engaging copywriting"	


Certificate of completion (supplied by PasarTrainer)

Training Material

* introduction of a content pillar in content management
* Why content pillar is important?
* How to create and plan content pillar


This module explains an overview of the use and importance of Content Pillar in Content Management


Module 1. Content Pillar

* Introduction of content category
* Various types of content (infographic, meme, trivia, etc.)
* Various formats of content (still image/video, single post or carousel, etc.)


This module explains an overview of various category of content, including content types and formats


Module 2. Content Category

* Introduction of content mapping
* The benefits of planning and scheduling content at the right time or moment
* How to plan and schedule contents


This module explains an overview of content mapping including content planning & scheduling, and why it is important to plan & schedule every content


Module 3. Content Mapping (Day & Night)

* Complete simple content management including content pillar, details of content category, and content mapping for one brand


Participants are expected to implement simple content management for one brand


Case Study

* Introduction to copywriting
* The difference between copywriting for long articles and copywriting for social media
* Tips on how to maximize copywriting in content creating


This module explains an overview of copywriting, especially in content creating


Module 4. Copywriting

* Finished engaging copywriting for a brand's content


Participants are expected to create an effective yet engaging copywriting for a brand's content
