Content Management & Copywriting

Today's managers and employees must think strategically about their company's position and opportunities from current and future conditions. Awareness of the product, the needs of the audience and the goals to be achieved are fundamental to knowing when to deliver a strategic message to attract attention.

They need to know the product, the purpose, and the audience as well to know the best practices. Therefore, content management and the use of proper copywriting formulas need to drive all publications, promotions, or other releases as well as effective and efficient management of content production.

After completion of this program, participants will be better able to:
* Understanding the definition of content management
* Identifying and Explaining a content management strategy
* Determine how to strategically manage content based on objective
* Create good quality social media and email lines copy 
* Set up KPI for the result

Certificate of completion (supplied by PasarTrainer)

Training Material

A multiple-choice test to assess the participants' proficiency level prior to enrolling in the training program.

Pre-Test (20 Questions - Closed Book)

* Understanding the definition of content management
* Identifying steps to create a content management strategy
* Explaining the content management strategy (content calendar, content writing with SEO (angles, niches, etc), types of content)

This module explains an overview of the content cycle and its management.

Module 1: Content Cycles

* Group exercise: identify and determine how to strategically manage content based on specific objectives.
* Unlearn - Relearn: Discussion about the objectives and the steps.

A role-play or exercise (case study) in which participants are asked to observe and identify several steps and ways to achieve the content objective.

Case Study

* Group exercise and quick debrief:  Analyze content cycle steps based on needs

A learner-centered instructional approach where trainees work in groups to construct their knowledge.

Exercise - Project-based

* First, have everyone choose an object that is close to them and invite them to close their eyes. Next, ask the group to notice how they feel and to consider any feelings that aren’t serving them right now. Invite them to transfer these feelings to the object they touched gradually and then come back to the seat/room to write down their impressions of the object.

Combined with a quick brief.

**Ice breaking - Object Meditation**

A focused meditation to become present and aware. We accept our feelings, leaving behind what we don't serve us right now. An ideal way to open a workshop or team meeting.

Games

* Create and/or customizable content workflows/pipelines with good quality using tools 
* Develop and implement the basic rules
* Set up KPI for the result
* Performance Measurement and Appraisal

This module explains an overview of the Implementation of Content Management.

Module 2: Implementation Content  Management

* Open discussion on effective content management


Discussion about the Implementation Content Management.

Discussion

* Email subject line copywriting formulas  
* Social Media and blog post copywriting formulas

This module provides an overview and practice of using several copywriting formulas.


Module 3: Copywriting Formulas

* Group exercise: identify and determine how to strategically use 'formula mindset' for the copy based on specific objectives
* Quick debriefing about the objectives and the formulas

A quiz and exercise (case study) in which participants are asked to observe and identify some formulas based on some examples.

* Exercise: Practice some formulas  based on some objective


Presentation & discussion about the copywriting exercise.

Presentation & Discussion

* Create good quality using some tools 
* Develop and implement 'basic rules'
* Set up KPI for the result
* Performance Measurement and Appraisal

This module explains an overview of Copywriting Implementation.

Module 4: Implementation Copywriting

* Open a discussion about the copywriting formula that fits the placement

Discussion about the Implementation of Copywriting

A multiple-choice test to assess the participants' proficiency level after enrolling in the training program.