Compelling Social Media Copy: Tips for Effective Content Creation

Every brand needs social media copywriting & content creation to engage its target audience and generate interest in its products or services. Therefore, sales, marketing, CRM, and creative practitioners must know how to implement compelling copywriting across various social media channels. Additionally, audiences prefer storytelling content to ads, making the right copywriting strategy essential for successful social media communication.

After completion of this program, participants will be better able to:
* Understand the basic and detailed concepts of social media copywriting
* Implement strategic and creative copy formulas that suit their social media brand and target audience
* Conduct comprehensive social media content creation with suitable persuasive copywriting strategies
* Develop appropriate action plans for creative social media copywriting improvement
* Build the skills and mindset required for gathering new ideas in social media content creation


Certificate of completion (supplied by PasarTrainer)

Training Material

* Understanding the overview of social media content creation
* Effective formulas for creating social media content, including selecting topics, subtopics, and types of content to explore

This module will explain the fundamentals of social media content creation.


Module 1. The Fundamentals of Social Media Content Creation.

* Various sources of ideas and tips for identifying main topics
* Breaking down subtopics into manageable pieces
* Combining content pillars, such as educational, inspirational, interactive, promotional, and connecting, with different content formats, such as text, visual, video, audio, and interactive
* Social media copywriting approaches, including soft-selling and hard-selling, along with caption-writing tips

This module will explain social media content ideation & strategies.



Modul 2. Social Media Content Ideation & Strategies.

* Exploring various forms of creative social media content, such as endorsements, comparisons, body language, beauty appeal, direct gaze, and more
* Providing examples, case studies, and the characteristics of copywriting that are suitable for each form of content

This module will explain recommendations & exploration of creative content + copywriting characteristics.



Module 3. Recommendation & Exploration of Creative Content + Copywriting Characteristics.

* Examples of various power words according to the emotional copywriting needs that want to be built, include casual/fun, fear, security & comfort, anger, and similar ones

Module 4. Power words/Sensory words Reference.

* The participants are challenged to write a social media single post with a soft-selling & hard-selling approach, complete with the caption

Participants will get a mini-task from the facilitator.


Mini Task: Social Media Copywriting.

* 2-3 participants will have the opportunity to present their work and receive direct feedback from the facilitator

Participants will practice and get feedback from the facilitator.


Module 5. Group Participants presentation & Feedback from facilitator.

* An interactive session where the facilitator and participants can discuss the materials and share creative content experiences

In this session, participants can share and ask anything related to the material to the facilitator.
