Basic Digital Literacy - Social Media

Digital marketing is currently one of the keys to the success of a company, it certainly cannot be separated from the role of the employee or the person who runs it. Therefore, more and more people are finding out how important this discipline and this role is for their success.

The development of the digital world is very important for companies in almost every industry, companies and employees need to know the framework that can lead them to be able to become ambassadors in their company through branding on social media. Building self-branding through social media can make it easier for employees to achieve their successes.

This training is based on digital transformation as well as a leadership theory that has been developed since 1987 at the US Army War College to describe the world after the cold war as this view is increasingly relevant to the contemporary situation in 2021 and beyond.

This program aims to get participants to learn about:

• Understand the definition of the essence of digital transformation
• Understand from digital to business transformation, especially for financial industry
• Understand the urgency to change mindsets and ways of working
• Get inspiration for practical things that can be applied in daily work