360º Brand Strategy to Stand Out in Beauty and Personal Care Industry

With a huge population and more awareness of beauty and ingredient savvy, Indonesia is a growing market for beauty and personal care products, which provides big opportunities for both global and local brands in the industry. International and local beauty products have been on the rise in recent years. It creates more opportunities and challenges at the same time. Entrepreneurs/founders have to understand deeper how to build a strong brand that can make their sustainable business, how to nurture relationships with their consumers, and how to engage to make more loyal customers. So, the brand takes place in their mind and heart. With the crowd of competition by thousands of product registration released from BPOM every month, the glare of competition influence many brand owner makes the mistake that only focusing on product development, feature, and benefits. As a result, their product is easy to be substituted, and have no loyal customers. In this program, I will share with participants how to build a strong brand with 360º strategic branding and consumer behavior understanding so they can stand out and be long-term businesses.

After completion of this program, participants will be better able to:

• Understand market data and consumer behavior
• Identify ideal customers and gain their trust
• Understand brand strategy 360º and its effective deliverables.
• Understand omnichannel to increase brand exposure
• Develop the Strategy and set up an appropriate action plan for improvement and long-term business