Guide to Digital Marketing for Banking Product

Innovation in banking digital product has become more intensive and fierce with complete proposition and various features offering. Banks are competing each other to grab customers while customers become more selective assesing products available in the market.To be succesful in marketing the product and become product of choice, digital marketer practitioner have to be able master and implement the right digital marketing strategy that fit in with digital product being offered, effectively marketing the product to targeted segment.

They have to also understand current market preference and digital marketing tools that mostly used by business and institutions so being able to deliver the best digital marketing practices. Hence, this program will provide business case, knowledge, skills that need by digital marketer practitioner to drive bank digital product marketing.

After completion of this program, participants will be better able to:

• Understand the concept of Digital Marketing for Bank Product
• Identify the right digital marketing strategy to implement based product USP
• Formulate strategic objectives and digital marketing plan for bank product
• Monitoring implemented marketing plan and strategy execution"