Words That Win: Mastering Persuasion for Business Success

This practical and role play program equips banking professionals with essential persuasive techniques to enhance customer interactions and drive business success. Participants engage in hands-on roleplays where they practice structuring compelling messages, leveraging credibility, and using psychological principles to influence decisions.

After the role play, participants are expected to be able to:

• Learn to highlight value using structured messaging, reinforce trust through authority and emphasize urgency
• Refine their ability to justify recommendations effectively and build rapport by mirroring others’ language and concerns
• Gain the confidence and skills to communicate persuasively, foster stronger professional relationships, and achieve better outcomes