The Roles of Public Relations (PR) 

Certificate of completion (supplied by PasarTrainer)

Training Material

1.1 Enlighten to the Role of Public Relations and Public Relations campaign

1.2 Why PR need a plan

1.3 6 Stages PR planning program:

• Defining the objectives

• Defining the Publics

• Selection of Media / Techniques

• Budget and Implementation

• Appreciation of Performance / Evaluation

Understanding The Roles Of Public Relations as the media and management tool aimed at bringing people together to promote understanding between companies, communities and people all around.

Chapter 1: The Roles of Public Relations 

2.1 The Public Relations campaign

2.2 Media

2.3 Budget (Reason to set budget, element of  budgeting)

2.4 Evaluation (Methods of evaluations, quantitative, qualitative)

Techniques of analysis, used to judge the Pros and Cons of a business practice before placing it into motion.

Chapter 2: Situation Analysis (SWOT & STEEPLE) 

The objective of this training program is to get participants to understand the roles Of PR as the media and management tool bringing people together to promote understanding between companies, communities and people all around.